Section A: Task

Write down a brief description of your AS and A2 productions pieces of work.
You should include:
What you were asked to produce
The target audience
How you evaluated your product

AS
For my AS work I was asked to produce a new music magazine aimed at a particular audience and that appealed to a certain genre of music. The specification was to produce a cover page for the magazine along with a contents page and double page spread that included a relevant article for the music genre. My magazine focused on mainstream pop combined with retro pop inspiration (present and past) called 'Pop Heart'. My primary audience was females aged 16-25 years, with a secondary audience of lesser majority of 16-25 years male. Both these audiences share the commonality of enjoying mainstream pop music as well as retro music.

I evaluated my final product by constructing seven evaluations questions to assess to the extent how my product was successful. This included looking at to what extent my product adhered to conventions of real media products, whilst also looking at which conventions I didn't adhere to or conventions I had developed to make them innovative. I also evaluated how my product represented a particular social group, focusing on my target audience of young female adults, and how this was portrayed in the design of my product. Also, I evaluated whether my product would be suitable for the present day market, and which media conglomerate would invest in the niche magazine. My product was also evaluated in terms of how I deliberately attempted to attract my audience on all pages, and how I used particular design and lexical techniques to grab my audience's attention. Most importantly, I compared my final product with my preliminary design to assess how my skills have improved over time to create a professional appearance.

A2
For A2 I was required to create three products: a music video with two ancillary texts of a digipak and album advert that would be combined to create promote my new artist. This time my primary audience focused on both male and female aged 16-24 years. This was important as it suited the mainstream music market. I evaluated my product by self assessment through four vital evaluation questions. Again I looked at the conventions my media product used and whether I developed, challenged or adhered to these conventions. I also evaluated how the continual process of audience feedback translated into progress through my product and how this improved my product from my draft to final product. This was a significant part of evaluating my product as it gave me a range of feedback to work upon. I also evaluated the technologies I used through the research, planning, cosntruction and evaluation stages. I looked at how effective the combination of my main product and ancillary texts were combined to create a successful product.