Creativity: Theories

• "A process needed for problem solving... not a special gift enjoyed by a few but a common ability possessed by most people" (Jones 1993)

• "The making of the new and the rearranging of the old" (Bentley 1997)

• "Creativity results from the interaction of a system composed of three elements: a culture that comtains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognise and validate the innovation" (Csikszentmihalyi 1996)

• "There is no absolute judgement. All judgements are comparisons of one thing with another" (Donald Larning)

• "Technology has taken all the creativity out of media production"

• "A project that is too well planned lack opportunities for spontaneity and creativity"

• "Media producers can learn nothing from studying conventions of old texts"

• "Ththis particular understanding of creativity involves the physical making of something, leading to some form of communication, expression or revelation" (David Gauntlett)

• "If creativity is not inherent in human mental powers and is, in fact, social and situational, then technological developments may well be linked to advances in the creativity of indidivudal user" (Banaji, Burn and Buckingham, 2006)